Our Favorite Campaigns

We’ve helped countless brands reach millions with smart, high-impact content.

Apply to be in The Club

Working with Walid / The Breadwinners Club was incredible. Walid is super in tune with consumer trends and deeply understood our product, which made for TikTok campaigns that really resonated with our audience. He also helped shape our initial UGC strategy and was an amazing thought and execution partner every step of the way.

Luis O’Campo

Founding Team at Partiful

250+

Creators in
our Network

300M+

Combined
followers

Our Creator Network

Our trusted creators deliver native videos tailored to your audience.

Apply to Join Our Community

Work With Creators Who Actually Get It

We working the people making the trends (not just following them). We’ve spent over a decade building a network of creators who reflect the real internet. Culturally fluent, diverse, and tapped into every niche and audience size. Whether you want to be scrappy and work with smaller creators or run something bigger with macros, we’ll source the right talent, manage production, and deliver content that performs.

We find and brief creators who match your goals

Content gets delivered fast and feels native to the platform

We’ve worked across beauty, tech, lifestyle, gaming, and more

Our campaigns feel real, not scripted (and they build community)

You get views, conversions, and creative that actually lands

Walid is the cheat code every growth team wishes they had. He’s equal parts cultural anthropologist and performance marketer: always two trends ahead, yet laser-focused on metrics that move the P&L. If you want content that feels native and drives revenue, Walid and The Breadwinners Club are the real deal.

Fabiana

Head of Growth at Alinea

What Our Clients Say

What brands and creators are saying about working with us.

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The Breadwinners Club is the reason we’ve been able to pop off on TikTok. Walid and the team just get internet culture. He grew up running meme pages, editing Minecraft videos, and racking up millions of views before most people were even on social media. With Walid leading our TikTok strategy, Lore has generated over 140 million views, grown our Discord to 10,000 members, and built a 75,000+ person waitlist. He’s also led viral campaigns for brands like Perplexity, Doritos, and Partiful. If you’re serious about scaling on TikTok, I can’t recommend him enough. I’ve referred him to over 5 other founders because he’s that good

Zehra Naqvi

CEO of Lore

Walid is one of the smartest, most networked people that I’ve had the pleasure of working with. His kind heart attracts the best creator talent and makes them feel comfortable creating high ROI content and he is amazing at having a pulse on what consumers want, giving him the best edge at making high converting content.

Kathryn Cross

Founder of Anja Health

We worked with TBC during a critical point in Verse’s growth. Walid was able to scale our UGC program to 40 videos in under a month. His attention to detail and understanding of the target demo was key to making this program successful.

Jamie Cho

Marketing Lead at Verse

Walid and Breadwinners cracked the code on authentic TikTok marketing for Perplexity. Both our Back to School and Holiday Gift Finder campaigns felt effortless and native—like content our target audience would actually engage with organically. No awkward millennial energy trying to connect with Gen Z. The results spoke for themselves: strong engagement and real connections with our community. This is how you do TikTok without being cringe.

Greg Feingold

Community Programs at Anthropic

Our Process

We handle everything fast – from concept to launch to scaling. At the moment, we're only partnering with brands referred to us or already in the club.

Apply to be in The Club

Book a Strategy Call

Start with a free call to discuss your goals, target audience, and current marketing efforts. We’ll identify quick wins and map out a TikTok growth plan tailored to your app.

Launch Campaigns Fast

Once aligned, we script, design, and launch your first TikTok ad campaigns in in less than 10 days. Our team handles everything – creative, targeting, and setup.

Iterate and Scale

We monitor performance in real-time and rapidly test new creatives and hooks. As winners emerge, we double down to scale growth efficiently.

A Message from The Founder

A quick note on why we built The Bread Winners Club.

Apply to be in The Club

This all started when I was 10, making YouTube videos and meeting internet friends. I went to my first VidCon in 2011 and knew this was where I belonged. I grew a Vine account to 10 million loops, a YouTube channel with over a million views and 8K subscribers, and an Instagram page that hit 80K followers in just a few months. I’ve always loved growing things and figuring stuff out as I go.

In 2022, I started The Breadwinners Club to help brands do the same. We create content that feels native, fun, and part of culture.

Since then, we’ve run influencer trips, content houses, ambassador programs, paid ads, and creator campaigns that actually perform. Behind it all is a community I’ve been building for over a decade. These are creators I’ve grown up with online. People who are tapped in, smart, and down to make cool stuff.

We're scrappy, creative, and we like a fun challenge. We move fast, test quickly, and make content that hits. Whether you're a brand or a creator, our goal is to make sure it works for everyone.

Everybody gets a slice. That means brands grow, creators win, and the content feels good on both sides. If it's not a win-win, we don't do it.

What sets us apart isn’t just what we make, it's how we work. Just a team that cares, thinks like creators, and treats your brand like it's their own.

Walid
Founder
The Breadwinners Club

Walid is a rare operator who understands how creators think and what companies expect. He knows how to build community and turn it into results.

Eric Wei

Co-Founder of Karat

We help brands work with creators who shape culture

Launch in 10 days with a best-in-class TikTok Marketing Agency – growth hack your brand.

Trusted by BRands you Know

Our Favorite Campaigns

We’ve helped countless brands reach millions with smart, high-impact content.

250+

300M+

Our Creator Network

Our trusted creators deliver native videos tailored to your audience.

Work With Creators Who Actually Get It

What Our Clients Say

What brands and creators are saying about working with us.

We worked with TBC during a critical point in Verse’s growth. Walid was able to scale our UGC program to 40 videos in under a month. His attention to detail and understanding of the target demo was key to making this program successful.

Our Process

We handle everything fast – from concept to launch to scaling. At the moment, we're only partnering with brands referred to us or already in the club.

Book a Strategy Call

Start with a free call to discuss your goals, target audience, and current marketing efforts. We’ll identify quick wins and map out a TikTok growth plan tailored to your app.

Launch Campaigns Fast

Once aligned, we script, design, and launch your first TikTok ad campaigns in in less than 10 days. Our team handles everything – creative, targeting, and setup.

Iterate and Scale

We monitor performance in real-time and rapidly test new creatives and hooks. As winners emerge, we double down to scale growth efficiently.

A Message from The Founder

A quick note on why we built The Bread Winners Club.

Walid is a rare operator who understands how creators think and what companies expect. He knows how to build community and turn it into results.

We Make it Easy to Work With Creators